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"Dennis, Charles (Charles E.); editor"
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Place branding : connecting tourist experiences to places
\"Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics\"-- Provided by publisher.
Book
Multi-Channel Marketing, Branding and Retail Design
Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience.
eBook
Ranking Vaccines
SMART Vaccines-Strategic Multi-Attribute Ranking Tool for Vaccines-is a prioritization software tool developed by the Institute of Medicine that utilizes decision science and modeling to help inform choices among candidates for new vaccine development. A blueprint for this computer-based guide was presented in the 2012 report Ranking Vaccines: A Prioritization Framework: Phase I .
Ranking Vaccines: A Prioritization Software Tool,Phase II extends the proof-of-concept presented in the Phase I report, which was based on multi-attribute utility theory. This report refines a beta version of the model developed in the Phase I report and presents its next iteration, SMART Vaccines 1.0.
Ranking Vaccines: Phase II discusses the methods underlying the development, validation, and evaluation of SMART Vaccines 1.0. It also discusses how SMART Vaccines should-and, just as importantly, should not-be used. The report also offers ideas for future enhancements for SMART Vaccines as well as for ideas for expanded uses and considerations and possibilities for the future.
eBook
Symbiosis
Symbiosis is the fourth volume in the series Cellular Origin and Life in Extreme Habitats (COLE). Fifty experts, from over a dozen countries, review their current studies on different approaches to these phenomena. The chapters present various aspects of symbiosis from gene transfer, morphological features, and biodiversity to individual organisms sharing mutual cellular habitats. The origin of the eukaryotic phase is discussed with emphasis on cyanelles, H syntrophy, N2 fixation, and S-based symbiosis (as well as the origin of mitochondrion, chloroplast, and nucleus). All members of the three domains of life are presented for sharing symbiotic associations. This volume brings the concept of living together as `One plus One (plus One) equals One.' The purpose of this book is to introduce the teacher, researcher, scholar, and student as well as the open-minded and science-oriented reader to the global importance of this association.
eBook
Renewed accountability for access and excellence
Sharing purpose, data, and expertise : co-constructing partnerships for access and excellence -- Sharing leadership and responsibility for renewed accountability.
eBook
Spine Surgery
Updated edition of bestseller from master spine surgeons uncovers tricks of the trade Thieme congratulates Todd Albert on being chosen by New York magazine for its prestigious 'Best Doctors 2017' list. Written by world-renowned masters in spine surgery, this expanded third edition details all the major procedures and newest technical innovations in the field. Experts share clinical pearls gleaned from years of surgical experience and ongoing refinement of techniques. Throughout 21 well organized sections, the essential elements of a full spectrum of cervical, thoracic, lumbar, and sacroiliac joint procedures are distilled into 112 concise, easy to understand chapters. From deformities to spinal tumors, the text facilitates a greater understanding of surgical nuances and potential complications encountered in standard to complex cases. The authors share insights for improving patient safety and outcome such as reducing radiation exposure during fluoroscopy, minimizing intraoperative blood loss, and utilization of the surgical microscope. Updated pain management content encompasses varied strategies including injections, steroids, and nerve blocks. Special Features: More than 400 stunning full color illustrations, diagrams, and photographs replace black and white images from the previous edition Online access to 40 videos in which surgeon-authors share personal tips and demonstrate how to deftly navigate challenging, real life cases. Highlights include up close and personal footage shot in the OR and cadaver simulations Greatly expanded section on minimally invasive technologies covers AxiaLIF, Presacral Interbody Fusion, SI Joint Fusion, and the use of both Robotics and Endoscopy Up to date and comprehensive, this book is an outstanding resource for orthopedic and neurosurgical fellows and residents, as well as clinicians specializing in spine
surgery.
eBook